Google runs this ad serving programs that allows website owners to gain revenue by displaying ads on their websites. Google provides text, image and video advertisements that appear on participating websites. These ads appear based on the keywords and content present on the website.

Adsense has become one of the most popular methods to gain revenue from a website through advertising space. Adsense ads are less intrusive than traditional ads. Since the ads are picked based on the content of the website, the ads are also more relevant than traditional banners.

Webmasters are paid when an Internet user clicks on an ad on their web page. Depending on the ad, the revenue may be a few cents up to a dollar per click. The ads used in Adsense are gathered from participants in Google’s Adwords advertising program.

Since webmasters are paid regardless of whether anything is purchased at the advertiser’s site, it may be tempting for the webmaster to click on all of the ads on his or her site. However, Google watches for this type of activity, which is called “click fraud.” If a web page is showing signs of click fraud, a webmaster may lose their access to Google Adsense permanently.

Webmasters can discreetly encourage clicks on their website by using three main techniques:

  1. They can use a wide range of traffic generating techniques to get more visits to their website.
  2. They can add valuable content to their site, to attract Adsense ads that pay higher per click.
  3. They use copy on their website to encourage visitors to click on the ads. Some of the most common phrases are “Sponsored Links” and “Advertisements.” It is against Google Adsense policy to post statements like “Please click on my Adsense links.”