The process of writing words to promote a business, person, opinion or idea. Copywriting can include plain text messages and a variety of other online media. The main purpose of copywriting is to persuade the reader to act somehow, whether that is buying a product, signing up for an e-course or clicking on a link.

Copywriting can also refer to the SEO methods that are used to achieve higher rankings in search engines. This type of copywriting is often referred to as content writing. Copywriting for website placement involves the strategic repetition of keywords phrases within articles.